Every enduring company has a core. We build it.
European standards, on ground we know.
We work with boards and investors to build what every major decision needs: a reliable financial system, clear governance, and feasibility studies to investor standards.
We work across five connected areas, and start every engagement from the issue in front of management, not from a fixed menu of services.
Late month-end close and unreliable figures
We rebuild the accounting system so the board receives accurate statements on time.
Investment decisions without a tested financial model
We test the opportunity in numbers before capital is committed, in a study that stands up to partners' and lenders' questions.
Centralised decisions and dependence on the owner
We put in place a structure and written authorities that separate ownership from management and prepare the company for partners and the next generation.
Cash gaps despite profitability
We take on the CFO role part-time: forecasting cash, controlling the budget and reporting to the board.
Skills gaps in finance and management teams
Applied programmes built on real work tasks, for company teams and early-career professionals.
Finding trusted talent quickly
A service in preparation, connecting companies with the right finance and management talent.
Register interestNawa means nucleus: the centre from which everything grows. So we begin every engagement at the heart of the company, with its numbers, its structure and the way decisions are made, and build from there.
NAWA was established in Damascus, where our team and office are based, to stay close to the companies we serve.
In every engagement we apply the working methods and reporting used by European companies.
On request, we sign a non-disclosure agreement before reviewing any data.
We work alongside your team until change is part of daily operations.
Work and reports in Arabic and English for management, investors and partners.
Founder · NAWA BusinessAssem Kayali leads NAWA with more than ten years in finance and business advisory. He founded the firm to bring to companies and investors in Syria the financial management and governance practices he applied in Europe.
Practical articles for boards and investors on finance, governance and investment decisions.
Feasibility study or business plan? A practical guide for business owners and investors on what each document does, what it contains and when you need it.
Read article Financial managementWhen does your company need a CFO, and is a full-time hire or an outsourced CFO the better fit? A practical comparison of role, cost and risk.
Read article GovernanceA practical guide to family business governance: signs you need to separate ownership from management, and the first steps, from structure to the board.
Read articleIt starts with a free assessment, followed by a written proposal setting out scope, timeline and cost, with no commitment until you approve it.